What Makes Kiwi Born Different?
When we were looking through hundreds of ingredients, that are commonly used in popular products, we were very concerned at the use of many ingredients that are possibly unsafe and unnecessary, when making products for mums and babies.
We found that a large percentage of many products, was water, which is used to ‘fluff up’ and cheaply expand quantities of a product. When water is used in a product, that then requires the use of preservatives, to counteract the effects that water will have on a product, such as mould and bacterial growth. It also then requires an emulsifier, to allow water and oil to be combined. Water also has no real proven advantage, when put onto the skin (although that is what they will have you believe!) Preservatives also ensure that the product lasts for years on the shelf, once made.
Every ingredient in our products, has its own unique use. We use as few ingredients as are necessary to be effective, and have found the perfect balance of each ingredient . We never use water to bulk up my products, and that is the reason that I don't need to use preservatives, stabilisers or emulsifiers. Our products may not last for years on your shelves, but we think that is a small price to pay to keep them safe.
We also realise that we constantly need to keep updated with research about the ingredients we use. New information and research, may show things about ingredients, that were not known originally. For this reason, we will constantly review the ingredients in my products, and if new research gives us or you any cause for concern, we will remove them. If you see anything in our products that you aren't sure about, then drop us a line and we can have a chat about it.